Hi Little! presents "The Kind City" our new collection to claim greener and child-friendly cities for kids.


This summer, Hi Little! is coming back stronger than ever by activating a new awareness campaign entitled "The Kind City". This campaign was created with the aim of reclaiming greener and child-friendly cities and municipalities, giving prominence to those most affected: kids.

The idea of putting the cities and the children who inhabit it at the center of the project, is the outcome of the collective participation of more than 100 families who, in late 2019, asked Hi Little! to focus its next campaign on the marginalisation of childhood in decision-making about development of cities. During the lockdown, more than ever, we have witnessed how children were not allowed to go out for a walk even one minute before de-escalation started. An today, with "The New Normality" bars were open but parks were remain sealed off.

On this occasion, we launch a capsule with three organic cotton and ethical production t-shirt designs for the entire family. Through the motto "YOUR POLLUTION, MY CONFUSION", it aims at making visible an injustice that translates into a problem of autonomy and health, both respiratory and congnitive, for the little ones. an it presents the need to renaturalize cities and communities and make them friendlier and safer places as an emergency.

We launch this project on next Monday, June 29, on the Crowdfunding platform Goteo Foundation. For 40 days the designs of #TKC will be offered as a prize for the campaign whose minimum objective is to reach €6.500 in order to validate and make the project possible. The link will be: https://goteo.cc/thekindcity

Successfully achieving the objective will be fundamental, since it will not only make possible the production of the t-shirt collection, aimed at raising visibility and awareness on this topic, but it will kick off this protest movement that will be underway throughout the next school year and will lead to the consolidation of this social and sustainable fashion project.

This campaign aims to get kids, with the help of their families, to mobilize to act in favor of getting more spaces designed for them, free of traffic, where they can walk safely to school or to the park, and where they can interact with their friends freely, in addition to improving the air quality of their cities and municipalities.

10% of the funds collected by the campaign will be used to carry out actions to renatura the spaces and make them more child-friendly.

Woodland Animal Masks for play at home.

These days, locked up at home, are much more bearable thanks to creativity and play, that is why HI LITTLE! wants to contribute with creative ideas that stimulate the whole family.

That's why we want to share these free downloadable masks for play with your kids.

Can you imagine being in the forest surrounded by amazing animals?

Play with your children to recreate a wild world at home with these downloadable masks that today we bring for you. Make up a story, together you can act out a play or just let your imagination run wild.

1. Download the PDF file and print it A4 paper.
2. Cut out the silhouette and the hole of each eyes.
3. Put an stick or a ribbon around the head.
4. Take a lot of pictures, a video and share it with your family and friends!

Use this hashtag #LittleWoodlandAnimals to share this Free Downlodable file with your community!


By Cris Romero. Creative Director.

Imagining child friendly cities

These last days I have been imagining a city where little girls and boys can grow up freely and happy. A city with less noise, less cars, less grey, with purer air, greener and many more places where to play on the streets. As the one's a long time ago.

I know that it seems like an utopia actually. But girls and boys, and also adults, we all need healthier cities, thought to be lived.

Our current reality is far away from an ideal city for childhood. In fact it’s a complete dystopia.

Because nowadays the protas are the cars, the motorcycles the buses which transport us from one place to another. From our homes to school, from school to the doctor’s appointment, from the doctor back to our home, from home to work...and like this with non stop.

It’s as if someone has given us a way to move. But the reality is that we want to live our cities . Play on the streets, find out new things at the parks and interact more with each other.

Does it exist any city where girls and boys are the real protagonists?

I listen to my parents talking about the new Zero Emissions Zone in Barcelona, the streets which are closed to traffic some days every month, so we can freely walk without the limits established by the sidewalks.

But I think that if someone would ask us how we would like the cities we live in, they would get surprised with the ideas that we all have to convert cities into kids friendly cities. Because now, they are built without thinking in our needs.

We’re not the cities’ future. We are the cities’ present. We don’t want cities which think in our elderly needs. We yearn cities adapted to the needs we have now, and we demand to be listened.

Our generation is growing with the belief that the streets aren’t for us. The cities are for the CARS. And that’s a wrong idea. Because is out there where lifes is, the oxygen, where everything should be greener... And it's in the streets where we want to play.

We reclaim our right to play on the streets and do it with freedom, in safe spaces where we can go on our own.

Yes, I know that won’t be easy. Because there are voices who say that cities aren’t safe. But the children need to develop our security and trust in the neighborhoods where we live. If not we will grow up and we’ll become scared and insecure adults in hostile cities. Isn't it sad?.

Francesco Tonucci, Italian psychopedagogue, thinker and cartoonist has created the project The city of children, because he believes that cities have lost their main objective: to be a meeting place and social exchange.

He inspires us and understands us as well. And we claim for the need that more adults listen to us so that we can think of cities together and turn them into more creative spaces.

Just because we are some years younger than you, you don’t consider us able to be competent. But you are wrong. We’re perfectly able to express our needs and tell you what it works out for us to be freer and grow in self confidence. However, a city built for us is a healthy place for all of us.

Of course that we need more public places to play in and more green zones. And less cars driving around. But there are many other things that convert cities into truly friendly places for girls and boys.

Regardless of our age, we represent a large part of the population excluded from important decisions. Even more, we live in a diverse and intercultural society that wants to defend its interests in front of financial and productive interests. Girls and boys can become the paradigm of diversity. It’s up to you if you allow us to achieve it.

If you give us the opportunity to present our ideas, you will not only be educating us in integrity and trust, but together we will design cities for girls and boys and friendly to all. 

Educating in Respect. Meet Irati Ayerza

Irati is Photographer and has an special talent for telling stories through photography. This passion, comes from when she was a child. Her father was passionate about photography and accumulated lots of albums and photos in boxes. When she got angry, she go to the attic to hide herself behind the door to look at the family photos.

“When you love doing something, it inspires you, it helps you to communicate and express yourself, because you live it with intensity and you don't want to stop learning and trying new things ”. What he likes most about photography is "the ability it has to capture that moment or that emotion that with pass of time will be forgotten. In this way we get it to last over time. That desire to remember and transmit is what motivates me most”.

Irati lives in Guipuzcoa with his family: Enko, her partner, and her children Inhar (6) and Udai (4); they are part of the #LittleChanger community, committed families who educate to change the world. Today, we wanted to know about her a little better and we bring you this interview that will surely will inspire you.

Visiting your Instagram account (@iratiayerza) we breathe naturally, it is evident that you take care of the small details, and we feel a deep love for everyday, rural and family life, it is a truly inspiring profile.
How much are about you in your shoots?

I: I think the shoots I make are very sincere. From me, I would say that touch of sincerity, a bit of madness, energy and a lot of love for family, friends and my environment.

Kids are wearing our Limited Edition #LittleChanger Sweater, Udai (4) wears cream color & Inhar (6) wears the grey one.

How do you encourage your kids to take  their creative skills for make the best of themselves?

I: At home, we don't force kids to do what they don't want to do. We always ask them which hobbies they would like to practice.

They both love music. At home they have many kinds of instruments that they can play freely, respecting the material, of course. They, also, have different stuff to express their creativity  (tales, costumes, paintings, games...).

When they are drawing, we will never correct them. Then, they explain what they meant by that drawing. Udai, the little one, loves to take pictures, has his own camera and imitates me. And when we do a shooting session, he always makes some photos in the end.

CONCILIATE Myth or Reality?

I: I think is a myth, a lie that someone have been able to sell very well. With Inhar (6), my oldest son, I had no choice and had to go back to work when he was 6 months old. I worked 12 hours away from home as a journalist, it was impossible to reconcile. With my second child, I was already working with my husband, in the family business, and, luckily, I was able to combine motherhood with my work better.

What are the most important values when it comes to educating your children?

I: I summarize everything in one value: Respect. First, respect for oneself. We must learn to respect ourselves: respect our physique and not crush ourselves, respect our value and make others respect it. And then respect those around us, our environment, our culture, our planet. If you stop to think, everything is based on respect. And that I try to instill in my two children, I hope to be doing well.

Irati supported our raise awareness campaign #MediterraneanFragility

One of the things we knew about Irati is that she is a person with a strong social commitment inherited from her parents. They were always been involved in social issues: “When they were working, they participated in unions to get job improvements; they have been in parents' associations to get educational improvements for us, their daughters; and now that they are retired, they have created an NGO together with another small group of people with whom they are dedicated to helping women and children from India, Ecuador and Honduras.”

What did your parents transmit to you since childhood?

I: At home, all topics have always been spoken with freedom and confidence. My parents have always made my sister and me partakers of that commitment. I will never thank them enough. I am one of those who think that we cannot live looking only at our own navel and that each one, according to their possibilities, should mobilize for what they consider to be unfair or that it should change. Every single act counts.

Inhar (6) & Udai (4) are wearing our Paper Boat T-Shirt of our solidarity campaign #MediterraneanFragility in profit of Open Arms & Open Cultural Center.

Some time ago you participated in our #MediterraneanFragility awareness project and we want to thank you for your commitment. Do you think that actions like this, which invites to empathize and sensitize from childhood, help to have a positive impact on the future of our children and the Planet?

I: Definitely. If we make our children unaware of these "other realities" and live in their own parallel reality, we don't do them any favor. It is necessary that they are aware of what is happening and they will decide later how to act against it.

We know that most maritime rescue NGOs, such as OPEN ARMS, have to face harsh threats to defend human rights. What opinion do you deserve to ignore the rules imposed on them? Do you think that for things to change, we must start by breaking the rules?

I: In these cases, without a doubt, we must disobey because the situation in the Mediterranean is critical. The rules are made to change them when they are unfair and harm a part of society.

Inhar (6) & Udai (4) are a Little Change Makers. Inhar is wearing our Grey Sweater.
Udai (4) shouts "I'm gonna change the World!" while Inhar (6) is looking at him.

One last question to all family members: If you could choose a superpower, which one would you choose? What is the first thing you would do?

IRATI: I would like to have the power to multiply in order to reach everything.

ENEKO: Could fly, without a doubt.

INHAR (6): I want to have laser pants to make holes in the ground!
(But I didn't know how to say very well for what purpose ... hahaha).

UDAI (4 años): I am already a helper superhero, I help in everything, and my super power is to be strong. Watch me.
(He says while is showing viceps!!)

To conclude, some recommendations for The Little Family:

· A book that inspires you:
The Little Prince. For the values it transmits.

· A song that reminds your childhood:
Ixilik-Ixilik. Basque song of the traditional Basque songbook. My mother sang it to me at night and now she sings it to my children. Talk about the sailors who go out to sea every morning.

· A Movie, series or documentary that you recommend to watch as a family:
Once Upon a Time... Life. (Serie)
Inside Out.

A Christmas Change

Pic by: The Cat, You and Us para el Festivalet 2019.

Lately I have a recurrent dream. I dream with the day my kids ask for less "things" for Christmas. At that moment I will realize that we have advanced and my tears of joy will go away when I see that all our effort has been worth it.

After hiding systematically the catalogs that arrived at home, dodging sexistically organized stores, and rise my children from the essence and not from the whim, is possible that one day they ask for less things and more experiences.

You understand me, right?

When that day arrives, #LittleChanger's families will be easily able to give away meaningfully gifts. Cause till it doesn't happen, it's going to be very tough for us to achieve it.

We have normalized the excess of consumption to such an extent that those who do not want to follow that inertia, seem to be in a different level of the appearance pyramid. 

And many people, due to the image, the perception or the lack of time to stop and to reflect upon this issue, continue feeding the monster of consumerism, and consequently sow those values ​​in their daughters and sons.

There are lots of excuses to avoid doing the right thing.

What if we change the rules?

This dream is making me think about the Christmas gifts for my kids. Because they don't really need all they are asking for. Probably they won't even really want them. And the proof is the drawer of toys and games in their room as it fills up more and more and  it open less and less.

So I will listen to my intuition and this Christmas I will give less and give better.

I share with you the criteria and priorities I'm applying this year when I analyze the wish lists of my kids:


  1. Highlight the things they really need.

  2. Prioritize meaningful gifts with a valuable message.

  3. Give away experiences to enjoy together, and remember forever: a trip, visit a museum or perform some action with a social background.

  4. Bet on locally produced gifts, with natural materials and ethical values. And toys that encourage their learning, creativity and cooperative play.

In addition, I also let you some ideas that inspire me, so you can improve your children's Christmas letter:

What child resists building a cabin, a labyrinth or a super hideout? With the construction games offered by Trígonos, children have a wonderful time setting up and dismantling houses, castles or caves and, almost without realizing it, they learn subjects such as mathematics or physics.

I love this book. ONE HUNDRED SEEDS THAT FLY is a book that exalts the forest, which celebrates the resistance of the seeds, and the intelligence of trees and nature. From Coco Books (Spanish version).

Or, for the oldest kids, join the revolution of the youngest fighting the climatic emergency, giving away a subscription to PANTERA MAGAZINE, the magazine for girls and boys that will save the planet.

Encourage critical thinking since age 3, with the exclusive #LittleChanger Sweatshirt. In addition, the production is Fair Wear and is designed and screen printed by hand in Barcelona.

If you are still reading so far, I hope you join hilittle! and our way to change the rules. Step by step and with very clear ideas. Only in this way we'll achieve those great changes earlier.

And you? Do you also dream of the day they ask for less ‘things’?

Why Organic Cotton?

We have a strong commitment to stop the Climate Emergency as well as protect the skin of your children, and ensure that the impact of each of our garments does not leave a negative mark on people or on the planet.
Therefore, there are many reasons why we work with organic cotton and why better certifieds are our special choice:

It does not damage the environment and does not pollute the water.
Conventional cotton cultivation extends to 3% of the land an uses 25% of chemicals worldwide manufactured. The cultivation of organic cotton improves the fertility of the land and its ecosystem, since it is based on the rotation of crops.

Helps to improve health of producers as well labor rights of the people involved are guaranteed.
That is why, in addition, our textile suppliers comply, which guarantees a fair work, outside the labor exploration, with a legal salary and schedules, rejects child labor and requires a work based on equality human rights.

It protects children's skin.
As it avoids its exposure to toxic substances harmful to health, is a perfect garment choice for sensitive skins of kids or people with atopic dermatitis.
Also, is the better choice for any skin and for the planet.